Data Empowered
Making Your Business Data Work for You
Data Analytics and AI Solutions That Help Your Business Grow
At Data Empowered, we help small and medium-sized businesses in Scotland and beyond grow faster, reduce costs, and run more efficiently with the power of data analytics and AI models. Instead of relying on gut feel, you get clear, evidence-based answers to critical business questions:
- Where to uncover new growth opportunities
- How to cut unnecessary costs and improve profitability
- How to streamline and automate operations
Our AI-driven dashboards and agentic AI systems go further than showing what already happened—they highlight what’s coming next and recommend the actions that matter. That means less time guessing, and more time leading your business with confidence.
Whether it’s understanding your sales trends, tracking customer behaviour in Google Analytics, or turning messy spreadsheets into clear dashboards, we translate numbers into stories — and stories into action.
We also specialise in agentic AI: intelligent systems that not only analyse your business data but also automate routine tasks, create workflows, and act like virtual assistants for your business. That’s faster insights, smarter decisions, and more hours back in your day.
With Cambridge-honed expertise and deep Highland knowledge, we design solutions that fit the way your business actually runs. From forecasting demand to automating repetitive tasks, we help you gain insights that increase revenue, cut costs, and free up your time.
Our Philosophy
We believe:
Every business is unique – your data strategy should reflect your goals, whether that’s driving bookings, boosting sales, or cutting costs.
Local knowledge matters – running a business in the Highlands has unique challenges, from seasonality to logistics. We use that insight to create solutions that actually work for your market.
Clarity that drives results – dashboards, forecasts, and AI models are only valuable if they deliver decisions you can act on today to improve profit and efficiency.
Partnership over prescription – we don’t just hand you reports. We work alongside you so you understand what your data is saying, and what steps will make your business stronger.
Who We Help
We partner with small and medium-sized businesses across the Highlands and beyond. Whether it’s guesthouses wanting to increase bookings, distilleries improving production efficiency, artisan food producers cutting waste, or service companies forecasting demand and reducing costs—we help you make smarter, faster decisions with your data.
Whatever your sector, our goal is the same: to turn complex data into clear insights that drive growth, cut unnecessary costs, and make your business more profitable.
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"Working with Data Empowered was transformative for OH!CAST. Their data analysis wasn't just numbers; it was a clear roadmap. We finally understand our true baseline, where our growth is coming from, and the actionable steps needed to scale the podcast. If you need clarity on your audio performance, hire them immediately."