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Privacy Policy

Data Empowered (“we”, “us”, “our”) is committed to protecting your privacy and handling personal data in a transparent and secure manner. This privacy policy explains how we collect, use, store, and protect personal data when you visit our website, contact us, or use our services.

Who we are:

Data Controller:
Data Empowered
Email: gosia@data-empowered.co.uk
Website: https://data-empowered.co.uk

We operate in the United Kingdom and comply with the UK GDPR, the Data Protection Act 2018, and other applicable data protection laws.

Website visitors:

What data we collect

When you visit our website, we may collect:

  • IP address

  • browser and device information

  • pages visited and usage patterns

  • cookies and similar tracking technologies

This data is collected using analytics and security tools to understand how our website is used and to improve performance and content.

Purpose and legal basis

We process this data based on:

  • legitimate interests (to operate, secure, and improve our website)

  • consent, where required (for non-essential cookies)

Contact and enquiries:

What data we collect

When you contact us by email, form, or other means, we may collect:

  • name

  • email address

  • business details

  • message content

Purpose and legal basis

We process this data to:

  • respond to enquiries

  • provide information about our services

  • manage business relationships

Legal basis:

  • legitimate interests

  • contractual necessity, where discussions lead to services

  • consent, where applicable

Client analytics data:

(Google Analytics, YouTube, Facebook and Instagram)

Data Empowered provides analytics, reporting, and dashboard services to business clients. As part of these services, we may process aggregated performance data from client-owned digital platforms, where we have been explicitly authorised by the client to do so.

Client analytics data may include data accessed via Google services (such as Google Analytics and YouTube Analytics) and Meta platforms (such as Facebook and Instagram), using secure OAuth-based authorisation mechanisms provided by those platforms.

What data we process

We process aggregated, non-user-level analytics data, which may include:

  • dates

  • impressions or views

  • content interactions (such as reactions, comments, shares, or clicks)

  • other high-level performance metrics provided by platform APIs

We do not access:

  • private messages

  • personal content

  • follower lists

  • user identifiers

  • sensitive personal data

Purpose of processing

Client analytics data is processed solely for:

  • analytics reporting

  • dashboards and visualisations

  • performance monitoring

  • trend analysis and insights

We do not use this data for advertising, profiling individuals, surveillance, or any purpose unrelated to the client’s analytics requirements.

Authorisation

We only process analytics data for accounts that:

  • are owned or controlled by the client, and

  • where the client has explicitly granted Data Empowered appropriate access through the relevant platform (for example Meta Business Manager, Google permissions, or equivalent).

Access to Google and YouTube data is granted via Google’s OAuth consent process and can be revoked by the client at any time through their Google account permissions or by requesting removal of access from Data Empowered.

Data storage and security

Client analytics data is stored securely using cloud infrastructure (including Google Cloud services such as BigQuery), primarily in UK and/or EU data regions where possible.

We apply appropriate technical and organisational measures to protect data against unauthorised access, loss, misuse, or disclosure.

Each client’s data is kept logically separated from that of other clients.

Data Empowered does not sell, rent, or use Google or YouTube data for advertising or for any purpose other than providing analytics services to the authorised client.

Data retention

Client analytics data is retained only for as long as:

  • it is required to deliver the agreed services, or

  • required by applicable law.

Data is deleted when the service ends or earlier upon the client’s request.

Data sharing

Client analytics data is:

  • shared only with the relevant client, and

  • with trusted service providers strictly as necessary to deliver the services (for example cloud hosting providers), under contractual obligations to protect the data.

We do not sell, licence, or share client analytics data with third parties for their own purposes.

Data deletion requests

Clients may request deletion of their analytics data at any time by contacting:

Email: gosia@data-empowered.co.uk
Subject: Data deletion request

Upon verification, we will delete the relevant data and revoke access where applicable.

Cookies:

We use cookies and similar technologies to operate and improve our website. You can control or disable cookies through your browser settings. Where required, we seek consent before setting non-essential cookies.

Your rights:

Under data protection law, you have the right to:

  • access your personal data

  • request correction of inaccurate data

  • request deletion of your data

  • restrict or object to processing

  • request data portability

  • withdraw consent at any time (where processing is based on consent)

To exercise your rights, contact us at gosia@data-empowered.co.uk.

Data security:

We maintain appropriate administrative, technical, and organisational safeguards to protect personal data against unauthorised access, loss, or misuse.

Changes to this policy:

We may update this privacy policy from time to time. Any changes will be published on this page with an updated revision date.

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